It’s no secret that a large portion of entrepreneurs and aspiring business owners fail. Studies have shown a full 20% of small businesses fail in their first year, 30% in their second year, and 50% by year five. A full 70% of small businesses don’t make it past their...
By definition, Branding is the marketing practice of creating a name, symbol or design that is easily identifiable as belonging to the company. It helps to highlight brand’s credibility in the marketplace and creates a following for products. Branding...
We all know networking is a career essential, making the rounds at many business lunches and cocktails or dazzling at a countless stream of conferences and seminars can seem daunting! However, successful networking isn’t just for extroverts! So what can an introvert...
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