By definition, Branding is the marketing practice of creating a name, symbol or design that is easily identifiable as belonging to the company. It helps to highlight brand’s credibility in the marketplace and creates a following for products. Branding encompasses every aspect of a customer’s experience, starts from your logo, website, advertising and your posts on social media.
In brief, Branding is the way in which your clients see you when they come across your logo, product or service. Like, Nike links its products with celebrities, anticipating that people will transfer their emotional attachment from the celebrity to the product. It makes this not only the shoe’s features that sell the shoe.
So, check why branding is absolutely critical to a business!
Setting your business apart
The principal component of a company is the logo because this is the “ face” of a business. It helps to make your business more unique and memorable. Apple has one of the most recognisable logos in the world and a slogan that is easy to connect with – equally world-renowned. This is a powerful presence in the crowd and directly affects sales.
The ‘S’ Word
Branding definitely creates sales and revenue for your business. It’s the most effective strategies a business can employ to connect with its target consumer and increase sales proposition and pricing strategy. You will earn money based on the fact how your branding strategies work out. People are always attracted to test and try the brand out; further, thus you will make more sales.
Creating loyalty
The old business saying goes “It’s cheaper to get past customers to purchase again than it is to find new customers” Branding helps foster loyalty. Loyal customers will continue to support you in good and bad times. They will spread a positive message to their friends. Marketing and advertising are extremely effective strategies but FREE word of mouth affirmation of your brand is PRICELESS.
Generating a lot of referrals
People always tell others about the brands they love. If you hadn’t remembered the brand, it would be extremely difficult to tell your friend about the pair of shoes you just bought. People wear brands, use brands and eat brands. It’s the best way of advertising and the most lucrative marketing strategy.
Motivate Your Employees
Many employees don’t work just for the sake of work, they need motivation to deliver their best. Branded gifts are visible and they show that employees are appreciated. It creates a buzz in the workplace. People start to devote efforts in the same direction to achieve goals you have set.
Usually, companies don’t realize the importance of branding and promotional branded items. Customers are exposed to many brands or companies, and they have an abundance of possible choices. However, it has been observed that things labeled as “free” have always acted as a catalyst in attracting many people. Statistics proves 90 % of people keep promotional products with them for up to two years. This means that one-time distribution of the gift items are good enough to engage customers with your brand for months. Let us help you to create exposure of your company that your customers never forget.
